Those of you who have known me over the past decade or so, know that I have worked at a few different real estate brokerages. All had their benefits at the time, but there was always something about Re/Max that I was drawn to. Now, to be honest - I was like many consumers in the marketplace, and felt that working for Re/Max was going to be too expensive - that all brokerages were pretty much the same, and that the services I was able to offer my clients were a direct reflection of me - what I had to offer - and the brokerage was just a facilitator. Kinda true....but kinda naive. Yes, I'm proud to say that Robin and I offer the absolute best we possibly can to our clients, and that would be the same no matter where we worked, but why not combine that with some turbo power? Since joining Re/Max last year, I have noticed a HUGE jump in the attention my listings and my websites have received. I was just looking at the Google Analytics report for my sites and was blown away to see that the pageviews for my main site alone (www.HouseValuesDurham.com) are in excess of 30,000 for 2013 (that's over 30,000 pageviews in less than two months as we're Feb.16th today). Now, it's true that I have always worked incredibly hard at my sites - I knew early on in my career that a strong online presence was probably going to be a smart thing to create - and this was at a time when a majority of my colleagues didn't think they needed a website at all. So, nerdy me worked away at my sites (and those of you in the business know that when you first start out, you have a LOT of time on your hands...not the case anymore, so I'm glad I put the work in way back then! LOL) and it paid off. I thought that was it - I built a name, SEO'd the hell out of it, and that was that. What I didn't anticipate was how much aligning my own presence with the worldwide branding and recognizition of a company like Re/Max would actually pay off. I know this sounds a little like a cheesy commercial endorsement for Re/Max, but honest to goodness, it's true. I LOVE this company. I love that people see the name Re/Max as synonymous with Real Estate. I love that when I post my new listings online I know, without a doubt, that they are getting the BEST expsosure possible. I love that I can tell my clients "You have an awesome hard working Realtor working for you, and an absolutely kickass worldwide network of awesome hard working Realtors working with her!" And here's the data to back it up - I'm going to attach a realtime screenshot of Google Trends specifically comparing a bunch of the local real estate companies here in Durham - Re/Max, Royal Lepage, Royal Service, Century 21 and Keller Williams - for the past twelve months, in Canada, within the category "real estate" and you can see for yourselves why I think it's pretty nifty to be aligned with Re/Max folks!
